Arthur & The Sisters managed to carve out a solid niche for themselves in the big breakfast market. To extend their product range and positioning, they wanted to launch four types of flavoured oatmeal.

When they looked at the competition, they realised that most of them packed their products in brown paper. We therefore developed a completely different packaging design for them, combining clean, yet tasty photography with bright, powerful colours and bold typography, to make their products stand out on shop shelves.