Following the addition of new products to the Byebugz range, we were asked to rebrand the entire range. As this is a more technical product, we tried to convey a clear message to consumers in an appealing and structured way. To make the brand more friendly and engaging, we created a round logo. This anti-insect range is 100% plant-based and free of DEET, meaning it is both good for our body and the planet.
Whereas the competition tends to focus on their products’ bug-killing properties, with aggressive and hard communication, we decided on a softer approach for Byebugz. Although it is one of the only purely plant-based insect repellents on the market, it is to safe and 100% effective for use.